Design Philosophy

Good design comes from empathy and understanding; an in-depth knowledge of the existing systems and ecosystems, and the ripples a new design can create in a system. While it's easy to design from above with a birds-eye view of the world to form a broader vision for change, the real solutions come from going out into the world where the problems exist, where there are already people out there facing these challenges and taking action. The designs don't exist in a vacuum, and neither should the design process.



I am a fellow at the Ground Floor Incubator, developing one of my design projects into a marketable, real-world solution (details TBA). 

I am also doing work for Localized, a soon-to-launch educational platform connecting students without access to career services to professionals in their fields of interest. 


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FAQ | why are there Starbursts?


Inspired by contradictions

(Or marketing?) 



I'm part Korean, part Scottish. ↓

Growing up, I saw a "Scottish Korean" ad for Starbursts. A Scottish Korean was portrayed as a "contradiction", bordering on impossible. It felt almost equivalent to seeing a unicorn on TV, and being able to point to say, "that's me."